Selecting an easy-to-read font is paramount in logo design for several reasons.
Firstly, readability ensures instant recognition and comprehension, allowing potential customers to quickly absorb the brand message. Complex or overly stylized fonts can make it hard to read, leading to confusion and lowering the impact of the logo.
Secondly, an easy-to-read font means that it will work in different sizes and mediums. Whether displayed on a billboard, business card, or on a phone, a clear font ensures the logo remains identifiable and maintains its visual integrity.
This adaptability is key for building a consistent and recognizable brand identity that resonates with a diverse audience.