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WHY USE SIMPLE FONTS IN A LOGO?

using simple fonts in a logo

Selecting an easy-to-read font is paramount in logo design for several reasons. Firstly, readability ensures instant recognition and comprehension, allowing potential customers to quickly absorb the brand message. Complex or overly stylized fonts can make it hard to read, leading to confusion and lowering the impact of the logo. Secondly, an easy-to-read font means that

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